In the midst of a fast paced, busy life, people hardly stop to think about how their seemingly usual habits negatively impact the environment. Food waste, mass and overproduction are prevalent issues that need to be taken seriously—yet it is such topics that remain voiceless in contemporary society.
OLIO is a food sharing app that allows households, local businesses, and individuals to exchange and share food or other items for free in attempts to reduce waste and encourage a sustainable lifestyle. OLIO seeks to be inclusive, resourceful, convenient, and environmentally conscious.
Our branded content film demonstrates how OLIO is an easy, helpful, and useful tool that should and can easily be incorporated into the lives of everyone. The film aims to generate a sense of community made possible through sharing, and carries with it heartwarming tones that sheds positive light on a negative subject; it is encouraging and relatable, it is intimate and uplifting.
The fast paced film follows the path of three distinct characters who, on the regular course of their day, have an implicit encounter with an event that functions as a catalyst; setting in motion their relationship to OLIO. These implicit encounters include, reading articles on environmental issues and food waste, using a bicycle or public transport, donating to a charity shop, noticing the overproduction of food at a mass supermarket, and walking by a row of overflowing garbage bins. These visual indicators function as symbols whose significance is only revealed to viewers at the end of the film.
It is only after the characters collect their food through the OLIO app that the audience is made aware of their relationship to each other. The seemingly separate stories merge into one as the characters have a candle-lit dinner together. After dinner, their leftovers are collected and stored in reusable containers to be shared to another person; suggesting that OLIO creates an eco-friendly circle of like-minded people who are collectively making a difference in the world. The tagline “your food waste can become someone else’s plate” closes the video, encapsulating the essence of OLIO, awarding meaning to the visual indicators and warming the hearts of viewers.’